Friday, April 13, 2007

Commercial Obsession: Target "less" Commercials

I don't know how I end up watching so many commercials since I watch 95% of my television on DVR, but I do.

Here's a relatively recent Target spot I am loving right now (not the best quality, but you'll get the picture):

How clever, using all the "less" words. Seems to me like some advertising creative person should be getting a raise because even Rosie read a fan question asking her if she liked the Target commercials on a recent video blog entry. And Ro said "yes."

Buy the song featured in the commercial. It's A Little Bit More by Jamie Lidell. On iTunes.

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